You don’t have time to wait for your current team or programs to deliver results. Growth needs to happen now.
When your team, marketing, or tech stack aren’t delivering, we step in—with 40+ years of retail experience—to rapidly ASSESS what’s not working and ALIGN on the priorities that matter.
Then we ACCELERATE change with sophisticated implementation and hands-on leadership in order to drive growth.
What We Solve
Every engagement is customized because no two companies need the same playbook. We partner with companies during critical moments such as:
  • Post-acquisition transitions
  • Growth plateaus
  • Brand resets
  • Digital transformation initiatives
We turn complexity into clarity, and strategy into results.
Meet the Team:
Josh Hay
Joshua is a growth marketing strategist leading transformative initiatives across B2B and B2C brands, including JPMorgan Chase, MTV, Nokia, Lord & Taylor, and True Religion. He specializes in integrated strategies spanning paid media, SEO, CRM, and brand optimization, consistently delivering results through hands-on execution.

Meet the Team: Shawna Hausman
Shawna's passion is to help retail brands diagnose their challenges in order to unlock growth—whether they’re scaling, restructuring, or preparing for exit. Her leadership has driven major growth moments at West Elm, American Eagle, Victoria's Secret, and FSAstore, where she led the company to 3x growth while remaing profitable. She earned her MBA from Columbia and her BA from Brown.

Our Strategic Process
Assess
Comprehensive evaluation of your digital ecosystem to identify strengths and opportunities.
Align
Create consensus among leadership, board members investors on proposed implementation plan.
Accelerate
Lead execution of the roadmap by optimizing capabilities and cutting costs to drive sustainable digital growth.
Data-Driven Approach
Our process is anchored in analytics and measurable outcomes. We provide:
  • Detailed audit reports with actionable recommendations
  • Weekly progress dashboards during implementation
  • Monthly executive summaries tracking KPIs
  • Quarterly business reviews measuring ROI
Case Study: FSAstore.com
1. Assess
  • Platform incompatible with growth goals
  • Website UX lacking
  • Team size and skills sub par
  • Vendor costs too high
  • Brand in need of refresh
  • Insignificant marketing spend
2. Align
  • Findings presented to PE firm and board members
  • Roadmap presented with costs and timelines
  • Roadmap and spend approved
3. Execute & Accelerate
  • Platform RFP opened and platform selected
  • Hired expert support
  • New website designed showcasing new brand standards and enhanced usability
  • Inefective agencies & vendors eliminated. Savings > $200K/yr
  • Robust performance mktg and advanced CRM launched
Case Study: FSAstore.com

FSAstore.com: Major Rebuild
FSAstore was transformed from a hard-coded website with limited marketing, to a sophisticated digital operation with world-class talent, optimized paid channels, personalized communications, and data-driven decision making. Successfully sold to H.I.G. Capital in 2024.
$XXXm
Starting Revenue
Post-acquisition baseline in late 2019
3X
Growth
After 3 years of partnership
15
Month Rebuild
Complete Salesforce site implementation
KPIs
Conversion +19%
AOV +19%
Traffic +39%
Assess
Our audit process begins with a comprehensive review of your current digital ecosystem, involving key stakeholders and deep dives into critical areas.
1
Team & Vendor Interviews
Conduct individual meetings with e-commerce, digital marketing, tech, analytics, and customer service teams to understand processes and pain points. Engage with external vendors to assess deliverables, time commitments, and review contract terms.
2
Financial & Data Review
Evaluate existing financial reporting, understanding inputs, level of effort, and frequency. Engage in cross-functional discussions about data ownership, location, and the current state of planning for data consolidation and AI preparedness.
3
Digital Marketing Audit
Perform a deep dive into CRM programs (Loyalty, SMS, email marketing, triggered, transactional, and lifecycle). Conduct an independent audit of all paid marketing channels, and on-site SEO to identify findings and opportunities. Review existing full-year marketing plan around events and promotions.
4
User Experience, Site Deep Dive & Benchmarking
Review the homepage, shopping, and content pages, focusing on navigation and site architecture for frictionless customer flow. Recreate various shopping scenarios to understand the end-to-end customer experience and identify friction points. Benchmark all digital elements and customer experience against top competitors.
Align
  • Build consensus across investors, board members, C-suite, and team leaders
  • Prioritize initiatives based on impact, level of effort and resource requirements
  • Establish clear KPIs and success metrics
  • Create detailed implementation roadmap with timelines
Accelerate
Our commitment extends beyond strategy; we continually refine the digital roadmap and implement with precision by tapping into our network of experts to ensure sustained success.
1
Comprehensive Digital Fixes
Building out identified digital improvements across your entire ecosystem, including site experience, back-end technology, email marketing, performance marketing, SEO/GEO, and e-commerce platforms.
2
Optimized Team & Vendors
Evaluating and developing high-performing digital teams, alongside managing vendor negotiations and RFP processes. Assessing vendors and external partners to round out the optimal team.
3
Operational Excellence
Establishing new reporting standards, streamlining creative operations, and designing a robust marketing and promotional calendar, including a comprehensive testing plan.
4
Performance Oversight
Provide monitoring and guidance, ensuring consistent progress against the established roadmap and adapting strategies as market dynamics evolve.